With respect for the work that has been passed down,
This is the season for the brand to evolve into one that is loved by even more people.

This season, we are taking inspiration from the mystical flower "TSUJIGAHANA."
With impressive texture,
Wear the lightness of air
We bring you the collection.

BLUE BLUE JAPAN 's symbol, indigo, will be passed on to the future.
The aesthetic sense that has lived in Japan since ancient times,
A place where Eastern and Western sensibilities intersect
It expresses a new atmosphere.

Deep and passionate "Crimson Red"
The fresh and dignified "Rurikon" color.
Each piece reflects the depth of autumn and winter and the changing of the seasons.

With dyeing and texture unique to BLUE BLUE JAPAN,
A place where Japanese beauty and innovation resonate.
Enjoy the new season.