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BLUE BLUE JAPAN 2023 FALL & WINTER

In winter, the sun sets earlier and darkness surrounds the area.
Lights are lit for handiwork in the night pan.
Lights are lit to illuminate the dark way home.
The warmth of caring for someone was expressed through the theme of 'light'.
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Stylist : YURIKO E
photography : Hiroko Matsubara
Hair Makeup : SHINYA KAWAMURA
Movie : SHINTARO TAMADA

BLUE BLUE JAPAN is a brand that makes clothes that are comfortable to wear in modern life and consider the wearer.
And I have been fascinated by the kindness and beauty unique to handicrafts that have developed with someone in mind.
We will convey the original way of such handicrafts to future generations in a way of expression unique to the brand.
This is the 2023FW COLLECTION made by looking back at the origin of the brand.