2024.08.30

SUPIMA SELVAGE DENIM SERIES

The company is committed to creating products that become more beautiful the more you wear them, using denim and indigo blue.
New denim wear from BLUE BLUE has arrived.

BLUE BLUE started out by producing denim shirts in the early 1980s.
Inspired by vintage denim, the brand develops original denim with meticulous attention paid to everything from fabric selection to sewing.
Through repeated improvements, we continue to provide high-quality models with our own unique sensibilities.

In 2023, we will launch the "New Basic Denim Series",
This time, from that series, we have released an original metal button with the BLUE BLUE logo engraved on it.
We will be releasing 3 new models.

【Material】
We use original Selvedge denim made from rare supima cotton.
supima cotton is one of the world's three major cottons, and its use as warp thread ensures durability and a high-quality texture.
The weft thread is made from San Joaquin cotton, which is strong and has a natural twist.
This results in high durability and a soft texture that is perfect for denim.

[Dyeing and weaving]
By using indigo rope-dyed yarn and slowly weaving it on an old-fashioned power loom, we have created denim that allows you to enjoy a rich indigo blue that appears to age and change with wear.

MOD supima Selvedge Denim 2nd Type Trucker Jacket (no. 1009866)
¥57,200 BLUE/XS-XL

This trucker jacket is inspired by a vintage denim jacket.
While preserving the original atmosphere, the silhouette has been arranged in a modern style. Attention has been paid to every detail, such as making length longer, resulting in a casual yet high-quality and elegant design. (* Selvedge: front placket)

PP02 MOD supima Selvedge Denim Wide Jeans (no. 1009867)
¥41,800 BLUE/28-36 inch

It features a wide straight silhouette with room from the waist to the thighs.
The design combines ruggedness with elegance. The hem width has also been carefully designed to create a balanced silhouette. The indigo blue color with natural wear wrinkles goes well with work boots and dress shoes, and fit a variety of styles. (Front fly: button, Selvedge: outseam)

PP03 MOD supima Selvedge Denim FADE Wide tapered Jeans (no. 1009868)
¥41,800 BLUE/28-36 inch

It creates a beautiful line from the waist to the hips and thighs.
It features a silhouette that tapered naturally towards the hem.
By giving room to the thighs, it maintains a neat impression while
The design has a striking tapered feel.
(Front fly: zipper, Selvedge: inside of coin pocket)