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2025.09.05

JAPAN DORAKU EVENT 202509

Seirin Seilin & Co., Ltd., which operates HOLLYWOOD RANCH MARKET and BLUE BLUE JAPAN, has previously offered repair services and "REWORK" to upcycle inventory items.

We are pleased to announce that we have joined the JAPAN DORAKU project, which aims to realize a virtuous cycle society.
This collection will be available for a limited time from Friday, September 26th at the SEILIN ONLINE SHOP.

JAPAN DORAKU
We take seriously social and environmental issues such as the decline of traditional Japanese industries, the global food crisis, and global warming, and we are working on the theme of "Let's create a bright future through the circulation of people and money."
We are working towards a circular economy that creates new value from the perspective of diversity.



[BLUE BLUE JAPAN]
The hand shibori technique of artisans is expressed through "batik," "tie dye," and "gradation."
We will develop the collection.
This "REWORK" is a product that takes advantage of the characteristics of the finished product and adds further processing.
This is a special collection that has been remade into new items.


【BLUE BLUE】
The fabric is dyed by hand at the honnai Masaori Studio, run by honnai dyer Hidenori Nakanishi.
Made from woven natural honnai selvage.
We produced chore coat and work pants, which are key items for the brand.
The accompanying shirts are also made with tightly woven cotton, dyed with natural honnai, for a special finish.



[HOLLYWOOD RANCH MARKET]
Starting with a patchwork trucker jacket made from vintage indigo-dyed cotton fabric woven by the Mossi people of West Africa,
flannel shirt and sweatpants dyed by indigo dyer Hidenori Nakanishi were reconstructed.
The collection will include shirts, track pants, and accessories made from recycled Material and beach glass.



[SEILIN]
This is an original bandana that has been specially hand-printed to commemorate this event.
[Release date] SEILIN ONLINE SHOP: September 26th (Friday)


For inquiries regarding this release, please contact Seilin & Co. Co., Ltd.
https://www.hrm.co.jp/

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