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2025.09.09

BBJ TORANIFUJI SERIES 25FW

BLUE BLUE JAPAN which expresses Japanese traditions with its own unique sensibility and has created products based on indigo and indigo dyeing, has released the reversible "TORANIFUJI Reversible souvenir jacket," which features both sides as the main feature!

souvenir jacket was born in Yokosuka against the backdrop of a post-war U.S. Navy base and became popular as a souvenir jacket.
It features embroidery with Japan and oriental motifs such as dragons, tigers, and Mt. Fuji, and has built its own culture.

In this work, "Tiger" and "Fuji" selected from the brand archive,
It adopts an auspicious design that adds the new zodiac sign "snake" for 2025.


The meticulously embroidered design creates a different texture on each side, giving the piece a striking presence thanks to its reversible design.
A luxurious combination of jet black velvet, flight jacket satin, and delicate embroidery.
This is a piece that adds depth to your outfit.
Torani Fuji Reversible souvenir jacket (No. 1016644) ¥93,500 (tax included)
BLACK / S・M・L・XL

This reversible sukajan souvenir jacket has different texture on the front and back.
The surface is made of thick velvet, characterized by its plump thickness and deep color.
We use fabric that is produced entirely from weaving to dyeing at one of Japan's leading factories in Fukui Prefecture.

The inside is made of padded flight jacket satin, which is soft, thick, and has excellent bulk.
The embroidery features motifs of "tiger" and "wisteria" selected from the archives.
The design is auspicious, incorporating the snake, the zodiac sign for 2025.

The embroidery has been refined to create different texture on the front and back, making it stand out on both sides.
The luxurious combination of jet black velvet and flight jacket satin
This piece adds depth to a simple outfit.
Torani Fuji reversible souvenir jacket
BLUE BLUE JAPAN
¥93,500
Toranifuji quilted Mail Bag (No.1016664) ¥25,300 (tax included)
BLACK / ONE SIZE

This quilted mail bag features eye-catching embroidery on the front. Made of padded flight jacket satin for a lightweight and soft finish. BLUE BLUE JAPAN The front is embroidered with a tiger, a Fuji, and a snake, the zodiac sign for the year 2025. The design is simple, yet has a strong presence,
This shoulder bag is perfect for daily use.
Torani Fuji quilted Mail Bag
BLUE BLUE JAPAN
¥25,300



Inquiries regarding this release: ⁄ Seilin & Co.
https://www.hrm.co.jp/

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