WALLA WALLA SPORT is an original brand launched in 1994 by a factory that has been producing cut-and-sew items for surf brands and sports manufacturers since the 1960s.

This is a familiar brand at HIGH! STANDARD, but this time we will take a closer look at the 13oz series, which is synonymous with WALLA WALLA SPORT.

What is the secret to its popularity?

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When you think of WALLA WALLA SPORT, many people will think of this fabric.

At first glance it may look ordinary, but it is a fabric that is synonymous with the brand and is made using a very unusual mechanism.

It is a modified version of a fabric (used for towels) originally developed in France.

In the world of T-shirts and sweat fabric, the unit "oz" is widely used to roughly indicate weight, thickness, and density.

The higher the number, the heavier and thicker the material, but for sweat fabric, 9 to 10 ounces is typical.

For example, CAMBER fleece sweat fabric, a familiar sight at HIGH! STANDARD, is 12 ounces, which makes it quite thick (= heavy).

Meanwhile, this WALLA WALLA SPORT sweat fabric weighs a high 13 ounces.

So, is that "heavy feel" its biggest selling point? In fact, it's the exact opposite.

Typically, high-weight sweat fabric have a brushed lining, but this sweat fabric from WALLA WALLA SPORT is made from a lightweight pile fabric with no brushed lining at all.

As a result, it feels incredibly light to wear, considering its appearance.

This gap is its greatest feature and the secret to its popularity.

The outer fabric is a tightly woven, typical USA cotton fabric. It has a slightly rough, dry texture, but the lining is extremely lightweight.

It retains the three-dimensional feel of USA cotton sweat fabric, but is so light and comfortable it feels like you're wearing a long-sleeved T-shirt, and once you put it on you'll be hooked.

Another distinctive feature of WALLA WALLA is the raw-edged hem.

This extra step creates a sophisticated look not found in traditional sweat fabric, greatly expanding the range of style.