Item / Category List
Pharaoh jackets and rayon box shirts custom-made by HIGH! STANDARD from TOWN CRAFT are now in stock!
The familiar Pharaoh jacket from the 1973 movie "USA Graffiti" and rayon box shirt that were popular in the 1950s. Two masterpieces have been updated through HIGH! STANDARD filter.
While retaining the atmosphere of the time, we have created a piece that is packed with attention to detail that is not found in the original.
The familiar Pharaoh jacket from the 1973 movie "USA Graffiti" and rayon box shirt that were popular in the 1950s. Two masterpieces have been updated through HIGH! STANDARD filter.
While retaining the atmosphere of the time, we have created a piece that is packed with attention to detail that is not found in the original.
TOWN CRAFT x HIGH! STANDARD
PHARAOH JACKET / RAYON BOX SHIRT
PHARAOH JACKET / RAYON BOX SHIRT
- "ABOUT"
- TOWN CRAFT is one of JCPenney's original brands and has been around since 1927.
Unlike the company's work brands such as BIGMAC and PAY DAY, which were created with an emphasis on functionality and a focus on waste, the company's manufacturing was characterized by a mix of USA daily life and trends from the 1950s to the 1970s. Currently, we are updating the items to be modern based on the items that were available at the time.
The ``Pharaoh Jacket'' has its origins in the 1973 film ` USA Graffiti,'' directed by a young George Lucas, worn by members of the ``Pharaohs,'' a delinquent car club. This design is also popularly known as the ``car coat.''
The Pharaoh Jacket is a design also known as a "car coat," a name that took root from the fact that it was worn by members of the Pharaohs, a delinquent car club that appeared in the 1973 film "American Graffiti," directed by a young George Lucas.
TOWN CRAFT x HIGH! STANDARD PHARAOH JACKET
The Pharaoh Jacket was named after the members of the Pharaohs, a delinquent car club that appeared in the 1973 film USA Graffiti, directed by a young George Lucas. This design is also popularly known as the "car coat."
¥ 30,800 (inc.tax)
BLACK
BEIGE
ROYAL BLUE
DETAIL
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- One of the characteristics of the Pharaoh jacket is the shawl collar, which has just the right amount of volume and is made of highly elastic ribbed Material.
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- By stretching the folded ribbed collar and securing the chin strap, it also has the effect of increasing heat retention around the neck.
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- Slash pockets are integrated into the body on both sides of the front. stitch work combines reinforcement and design, and the slope angle is set for easy use.
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- The solid front zip uses a zipper made by IDEAL, a company that has been in production since 1936 and has been used by the US military.
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- Taking advantage of the relaxed silhouette of the Pharaoh jackets of the time, the slightly long length is also refreshing.
TOWN CRAFT x HIGH! STANDARD RAYON BOX SHIRT
rayon gabardine box shirts were often seen in the 1950s. It has a box silhouette with a modern and spacious feel while retaining the atmosphere of the time. The lightweight, thin, and soft rayon Material can be worn from early spring to early fall, and promises excellent comfort against the skin.
¥20,900 (inc.tax)
STYLE
DETAIL
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- It has a simple chest pocket with no flap and open collar that can be fastened securely to the first button.
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- rayon gabardine box shirts were often seen in the 1950s. It has a box silhouette with a modern and spacious feel while retaining the atmosphere of the time.
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- In the summer, you can wash it thoroughly, wear it directly against your bare skin, and wear it with the sleeves rolled up.
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- The original name "HIGH! STANDARD" is casually emblazoned on the endpaper of the hem.
ARCHIVE
TOWN CRAFT x HIGH! STANDARD
DERBY JACKET / NO LINING
DERBY JACKET / NO LINING
"WHITE"
"CHARCOAL"
"BLACK"
"SAX"
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- Opened in 1982 after refurbishing a foreign military doctor's house built in the early Showa period.
At that time, we only sold MADE IN USA socks, but now we are developing items that pursue USA basics, mainly for work, military, sports, and outdoor activities.